Celebrities gaining ground in image protection from beyond grave
KWIKA partner Jeremiah Reynolds was quoted in the Daily Journal in Jean Yung’s article “Postmortem publicity fights rise” on the right of publicity for deceased celebrities. The problem is that laws vary from state to state, which often leads to great confusion in the sometimes-complex analysis required for estate settlement.
Jeremiah said he believes every state should recognize that heirs ought to have a right to control their loved one’s valuable image and that a federal law would be the best way to do that with everyone covered equally.
“What we’re talking about is trying to provide protection where there’s no protection, because some states still have no protection. I think something is better than nothing.”